What parents and carers need to know about TikTok.
TikTok has quickly become one of the world’s most downloaded apps. There are now around a billion TikTok users worldwide, almost half of whom (41%) are in the 16–24 age bracket. TikTok itself advises a minimum age of 13 to access the platform, but reports suggest that some children as young as 10 use it.
Like all social media platforms, TikTok is constantly evolving and has recently brought out features linked to in-app spending as well as accessing third-party content through TikTok Jump. That’s why this week’s #WakeUpWednesday guide provides a fresh look at the hugely popular video-sharing app.
With popular accounts belonging to comparatively wholesome celebrities such as Will Smith, The Rock, Billie Eilish and Selena Gomez, most of TikTok’s content is harmless – and can be extremely entertaining. The platform has already cemented its place among the social media giants.
But how does TikTok actually work? Why do so many people find it addictive? How easy is to view age-inappropriate content? And should children and young people even be on the platform at all?