When Snapchat’s number of active users plateaued at around the 180 million mark for the majority of 2018, many observers surmised that the platform had become ‘old hat’ in the eyes of its younger fan-base. A continuous (and lockdown-abetted) recovery since then, however, has proved that reports of the app’s demise had been greatly exaggerated.
Snapchat’s willingness to move with the times, strategically adding new features such as Spotlight and Snap Map, has kept it relevant and appealing. Each fresh tweak, however, provides potential scope for new harms – whether deliberately or accidentally inflicted. This week’s #WakeUpWednesday guide focuses its discerning lens onto Snapchat.